TOA (Taste of Asia) is a B2B industry platform initiated by NAAFIA, a non‑profit organization serving the North American Asian foodservice community.

Since 2018, we have been continuously connecting brand founders, restaurant operators, supply‑chain enterprises, technology and industrial solution providers, investment institutions, and international hospitality groups within North America’s Asian food‑and‑beverage sector.

Rather than focusing on “which restaurants are trending”, we address a far more long‑term question: How can Asian‑style dining build genuinely sustainable businesses in North America?

From profitability for single‑location operations to scalable multi‑unit expansion; covering supply chains, organizational development, digital transformation, franchising, capital access and international growth. TOA aims to bridge information gaps across different stakeholders in the industry value chain. We enable proven practitioners‑‑those who have made real‑world business decisions and borne their outcomes‑‑to share hands‑on experience, so that future industry decisions can be better‑informed.