TOA 2026 New York

TOA NYC is a four-day program built around one goal: high-quality, decision-maker conversations across China and North America. It includes an Ivy League forum, the main summit, a founder dinner, and an academy program.

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New York

Event

March 15, 2026
Inside the Ivy League Location
March 16, 2026
TOA U.S. Asian Food & Restaurant Summit [Full Day]
March 17–18, 2026
TOA Academy

Who is in the Room?

500+ Attendees
85% Decision Makers
$500M+ GMV / Purchasing Power
20% Investors & Real Estate Developers
40% Founders & Revenue Leaders
25% Supply Chain Strategists

Summit Agenda

March 16, 2026

09:30 | Opening Keynote: Branding Lessons from Burgundy

Speaker: Peter Wong (Former VP, NBCUniversal)

Topic: The top-level logic for building world-class brand-equity, inspired by the heritage of Burgundy

09:50 | Summit Dialogue: The New Era of Globalization

Speakers: The “Industry Titans” Delegation (Mystery Guests)

Highlights: A rare appearance by leaders managing thousands of stores. A deep dive into global ambition and organizational evolution.

10:40 | Coffee Break & Networking (20 mins)

Featuring exclusive access to the VIP Lounge for speakers and VIP guests.

11:00 | Roundtable: Infrastructure for Growth

Speakers: Uber Eats / Workstream / MenuSifu

Highlights: Mastering delivery operations, workforce efficiency, and data streams to support scaling to 10+ stores.

11:30 | Roundtable: Women in Leadership

Highlights: Unique perspectives on real estate intuition and brand culture—the female executive’s competitive edge.

11:50 | Panel: Breaking Boundaries — Chinese Cuisine in the Mainstream

Speakers: Paul Freedman, Lucas Sin, Yong Zhao

Highlights: How to break ethnic barriers and enter the American cultural mainstream

12:30 | Lunch Break (1 Hour) [TOA Club VIP Luncheon]

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